Video for PR

Video has always intrigued and interested people since television was first created and distributed.  Video on the web is no different.  The New York Times reported that sixty percent of all Internet traffic is video related according to CacheLogic.  It is even thought to expand to ninety-eight percent within the next two years.  That is huge.  Video is a much easier way to convey information to mass audiences because of it’s ease of production and it’s ease of reception and comprehension.  Videos can distribute a lot of information within a much smaller relative space than simple text and oftentimes even photos.  The other great thing about producing small videos for public relations purposes is that it costs almost nothing.  Not only are production costs fairly low, but distribution costs are utterly non-existent.  You could throw it up on YouTube or any number of other video hosting and sharing sites for the world to watch.